Jun
11
2015
June 11th, 2015 by Mike Spence

Do you discount for certain customers or groups of customers?  It can be an effective tool for promotions when used correctly.  I thought I’d cover some of the ways that SP-1 by SelbySoft can help you manage and track your discounts.

First, SP-1 actually has two methods of promotions.  Discounts and Coupons.  The difference is that a discount is a percentage or dollar amount off a specific item (0r group of items) and that a coupon allows you to specify a set price for an item (or group of items).  For example:  You might create a 10% discount on pastries for senior citizens or a $1.00 off a large pizza.  A coupon might be a 2 topping large pizza for $12.99 or $3.00 for a coffee & muffin.

Once you know which method you are looking at, you have a number of other options:

  • What time of day and / or day of week the promotion is good for?
  • Which menu groups and specialty items are included?
  • Will this discount or coupon allow people to combine offers?
  • Can you get full rewards points when using this coupon or discount?
  • When does it expire?
  • Is there a security level required?

More questions?  Give us a call!

Posted in Marketing, POS Features Tagged with: , ,

Nov
11
2010
November 11th, 2010 by ssadmin
Coupons and Discounts

I thought I’d take some time and share some ideas on coupons and discounts.  Most of these are ideas that have been shared with us by our current customers over the years.
Reward Programs:
Our SP-1 software has a number of ways to handle reward systems for your store.  A couple of the ways are here.
Buy 10 get 1 free
Spend a $1.00 get a point  – This is great as it allows you to incorporate other items as well:
  • 50 Points gets a free drink or 50% off food
  • 100 points gets a free lunch (small size items only)
  • 250 lunch for two
Gift Card Programs
We have heard many different promotions with gift cards – some of these are designed to help boost gift card sales as well as other products.  Note that the values vary from store to store!
Buy a $25 card for $20
Buy a $25 card and get a $5 card free
Buy a $25 card and get a drink / app free (immediate gratification)
Buy a $50 (or $100) and get $5 – $10 extra and a 10% discount for the next 3-6 months.
Load money and get a 10% discount for one month
Discounts
Owner discount – track how much YOU give away or comp!
Waste discount – track what is dropped etc
Mis-made discount – track what was made incorrectly
Re-make – a discount to show that you re-made an item to a customers specification
10% off for senior, police, fire, military etc
Bring a friend discount – If 2 people order, get 10% off
Coupons
Beat the clock special – Item is charged by the time. . . $5.00 at 5pm, $5.25 at 5:15, $5.50 at 5:30 etc
Buy X get X 1/2 off – This is a great way to introduce new product to your customers.
Buy Combo’s are great for  providing quick ordering as well.
These are just a few of the different promotional ideas ran past us.  Hope they help!

Contact us at:
SelbySoft
Mike Spence
800-454-4434
Sales@SelbySoft.com
WWW.SelbySoft.com
8326 Woodland Ave. E
Puyallup Wa 98371

Posted in Marketing, Order Entry, Uncategorized Tagged with: , ,

Dec
08
2009
December 8th, 2009 by ssadmin

Coupons and Discounts – sounds easy, but do you know the difference and why having both makes SP-1 more powerful?

First let’s talk about the differences between the two:

Discounts: A discount in SP-1 is a dollar or percent off a ticket or item. The advantage is that it is a little more generic. For example, you could have a $1.00 off the ticket, 10% off a ticket or 15% discount off one line item on the ticket. All of these discounts are able to be set by the menu group, group size or specialty. The great thing with a discount is that it is very flexible and allows for multiple controls. Discounts can be security coded so they are only available when authorized.

Some sample discounts are: employee, fire department, senior citizen etc. You can also use these to track problems and mistakes. For example, setup a mismade order, dropped item, returned item, comped etc. This is a great way to track what is happening in the store.

Lastly, don’t forget that you can assign a discount to a customers delivery file or to their gift and reward card!

C0upons: Coupons operate a little differently. A coupon is more specific than the discounts. For instance, you can bundle items with coupons. If you offer a large pizza with two toppings, breadsticks and a 2 liter of soda for a specific price a coupon is the way to go. You can even set the price so each item is accounted for in the reporting. Another example is to have a coupon that sets the specific modifiers allowed. So, you might have a 16oz Latte with two extra flavor shots allowed. The coupon would only then work on that size etc.

Remember that all coupons and discounts can be day and time specific!

Contact us at:

Mike Spence
SelbySoft
800-454-4434
Sales@SelbySoft.com
WWW.SelbySoft.com
8326 Woodland Ave. E
Puyallup Wa 98371

Posted in Marketing, Order Entry, Uncategorized Tagged with: , ,